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Design
01. April Cornell, Email Design
email design for an apparel company
02. Houser / GB Shoes, Email Design
email designs for various promotions, approved by HOKA, New Balance, and Skechers
03. Cotton Bee, Logo Design
for an upcoming small business
04. School Work Icons & Graphics
projects from university (2018 to 2022)
05. Auréole Café, Brand Design
a fictional modern café
06. Other Work, Digital Design & Graphics
experimental design, poster design,
photo manipulation, & more
Curious?
Working for April Cornell has been nothing short of a dream come true. From daily email design to close collaboration with the linens and apparel teams, I’ve been entrusted with projects that have helped me grow, not only as a designer, but as a storyteller.
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As the lead graphic designer for Houser Shoes based out of WNC, my role at this company evolved over my time there. However, I am most proud to showcase the emails I have designed and sent for various promotions. All of which have been approved by their respective companies.
On top of being the graphic designer, I also work as a product and lifestyle photographer for our social media, ads, and emails. You can see more photos I have taken here.
Cotton Bee creations is an upcoming small business focused on making high-quality and fully custom memo boards.
She (the Queen Bee) requested a logo that was light, fun, and simple. The design morphed beautifully into the business card, the dashed line of the bee’s flight pattern doubling as a visual depiction of fabric stitches.
These are three projects from my time at university that I am proud to showcase.
The first, from my sophomore year, is a set of twenty icons where we were asked to depict an average day in our life.
The second, from my senior year, is a quarter-long project where I was paired with an Interior Design student (Chase Wells) to create a fictional hotel and restaurant from scratch. The photos shows are digital depictions of wall art to live inside the respective spaces. Both of these projects made me discover I have a passion for iconography and developing a brand for companies.
Jumping back to my junior year for the third project, this was centered around a prompt called Get Out the Vote. We researched the struggles certain groups of people face when it comes to voting and how we could campaign to increase those numbers and get their voices heard. My campaign focused on the LGBTQ+ and POC community.
The first, from my sophomore year, is a set of twenty icons where we were asked to depict an average day in our life.
The second, from my senior year, is a quarter-long project where I was paired with an Interior Design student (Chase Wells) to create a fictional hotel and restaurant from scratch. The photos shows are digital depictions of wall art to live inside the respective spaces. Both of these projects made me discover I have a passion for iconography and developing a brand for companies.
Jumping back to my junior year for the third project, this was centered around a prompt called Get Out the Vote. We researched the struggles certain groups of people face when it comes to voting and how we could campaign to increase those numbers and get their voices heard. My campaign focused on the LGBTQ+ and POC community.
Auréole is a fictional café, bakery, and lounge. Defined as a bright circle of light, the term auréole helped shape this brand into a modern yet playful look. With its versatile design, the arrangement of the sun icon and the logotype can change to fit any collateral needs.
I get a ton of inspiration from the South Korean music industry and the incredible graphic work they produce. From the cohesive album designs to the logos for each and every group, they never fall short of impressive.
The designs I have created just for fun have become examples of my work that I am proud to share. With the rules and guidelines that come with client work, it is essential to find time to create a little something something for yourself.
The designs I have created just for fun have become examples of my work that I am proud to share. With the rules and guidelines that come with client work, it is essential to find time to create a little something something for yourself.
Erika Roycroft – 2025
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